TallinnDolls.com: multi-vendor multi-channel marketplace for fashion products

I lead the development of a new ecommerce solution for Tallinn Dolls.

The multi-vendor feature allows multiple fashion designers to create separate accounts and manage their products separately. This feature is integrated with the Fashlab fashion product design tool. Designers can sign up for both platforms and start their fashion business without owning any stock and having Tallinn Dolls help market and manufacture their products.

The multi-channel solution allows managing separate web store frontends for different countries and different audiences. This includes choosing different products, prices, shipping, payment, and other options for each channel. Mobile app integration is also done as a separate channel.

Other key features include the ability to sell products as make-to-stock, make-to-order, and conduct pre-order campaigns. Production information and bill-of-materials are pulled from the Fashlab fashion product design tool. Orders are either tracked through inventory management software or sent to manufacturing software. Orders can be fulfilled from different warehouses or based on products still in transit or in manufacturing. Integration are done with Facebook, Google, email, and other marketing channels. The software comes with API for other integrations.